Is The A-Hole Broker In Scottrade’s New Ads A Scottrade Broker? (updated)

We love the new Scottrade ads featuring a self-centered limo and yacht dwelling stock broker. They’re hilarious because they capture the broker stereotype flawlessly. But this is a big change from how we felt about their long-running previous campaign where their CEO Rodger Riney was espousing discounts, service, and frugality from a helicopter. While these new Scottrade ads make us laugh, those previous ads made us cringe, and for the exact same reason: both feature a broker steeped in luxury claiming how much he values affordability for his customers. Our favorite A-Hole Broker In Limo and and Scottrade CEO In Helicopter ads are both below for comparison. You’d think their ad team would have though about the parallels. [UPDATE 3/15: On our previous post we noted that Scotttrade disabled embedding on their Helicoptor videos. They tweeted to thank us for our post, and let us know that they enabled embedding---this despite our criticism of their customer service message. Being a small blogger getting this note from them, we have to say: that's pretty damn good customer service.]