Archive for the ‘Media-Advertising’ Category

New Year’s Resolution: Buy A Home, Pass Out There

A funny ad I did during a year-long campaign in The Onion.

Video Games Kick Ass. And I Don’t Even Play.

A personal note on video games to mark Zynga’s big IPO day.

Originations: Why Housing Hasn’t Bottomed

Must-read mortgage and housing links for today.

Selling To Wealthy Clients? Study These Slides.

Must-read research for anyone marketing to the wealthy.

Ad Idea: For Philz or Blue Bottle Coffee

You a coffee fiend? Then you’d love this ad.

Un-Smart QOTD: Brandversation™ – It’s not just talk™

Brandversation™ – It’s not just talk™ … This was sent to me anonymously and definitely wins un-smart quote of the day because of its desperate attempt to sound smart. The irony is that this is ALL talk, especially when you read the full definition below. Is it just me, or does this explain nothing about [...]

Average U.S. 3yr Old Can Recognize 100 Brands

This week’s Economist has a good review of Martin Lindstrom’s new book on branding. Lindstrom has run brands like McDonald’s, Procter & Gamble and Microsoft. Good tidbits in the article (linked below), and you can click the picture if you want to check out the book in more detail. The stat that stuck with me [...]

The New Financial Media Moguls: Blodget, Lindzon

Finance superblog BusinessInsider (BI) and financial media juggernaut Reuters butted heads again last week after a $7m capital raise by BI. In a piece on Felix Salmon’s blog, Reuter’s again accused Henry Blodget’s BI of being mere aggregator instead of legit financial news outfit. Salmon played this card 18 months ago too. What I wrote [...]

Un-Smart QOTD: “All-New BMW. Designed For Driving.”

You’re a car maker with an eight-figure ad budget and access to the most creative minds on the planet, and your tagline is “designed for driving” ?? Nice work BMW, you win un-smart quote of the day.

A word on past week’s MBS trading

Here are some tidbits for the day and some comments on MBS markets this past week: -The cost of placing ads on Facebook is rising rapidly: the “cost per click” of an ad placed on Facebook has increased by 74% over last year. -Reader’s Digest Association, the 90-year-old publishing and marketing company that emerged from [...]

 
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