Archive for the ‘Media-Advertising’ Category

Forget Fed Press Conferences. Use Posters Instead!

Last month Fed chair Ben Bernanke hosted the first-ever Fed press conference following a rate policy meeting—the goal was to communicate more clearly and win consumer trust. Seems like a lot of effort. Could’ve just done some nice posters like they did in pre-Depression 1920s. Two favorites below. The rest are on the NY Fed’s [...]

eTrade Baby Loses Everything (VIDEO)

This is a good one…

Bloomberg’s Mark Crumpton taking HuffingtonPost writer lawsuit hard

Always stoic Mark Crumpton’s not looking so good as he reports on the writers suing AOL/HuffingtonPost for a piece of the $315m AOL acquisition. (Either that or my stream froze up at the least flattering moment imaginable! Sorry Mark, just playing around … your sangfroid makes you one of the best broadcasters in the business).

Nest Egg Ninjas? Really TD Ameritrade?

In the TD Ameritrade retirement services commercial below, the firm’s “Nest Egg Ninjas” try to get your assets to manage. Memo to ad execs or anyone else anyone trying to be “hip” with ninja references: the only time a ninja reference is cool is if you’re referring to actual ninjas.

Unlikely Hip Hop Pioneer: James Murdoch, Son of Rupert, Heir To Fox Throne

Yesterday’s New York Times had a feature on Fox heir apparent James Murdoch which is worth reading for a glimpse of media’s future. Murdoch, 38, is the most likely of six children to succeed 80 year old Rupert as king of the Fox empire. It provides some hints into James’ political preferences and what that [...]

Ritholtz On Arianna Huffington Getting Rich Off Unpaid Writers

There’s been lots of chatter about how the top dogs at HuffingtonPost will get rich from AOL’s $315m acquisition of the site, and how that trend may continue because all the content is sourced from bloggers for free. Top-dog financial blogger and money manager Barry Ritholtz has a great take on this model that’s followed [...]

Bernanke admires The Basis Point’s new logo

Big Ben fixates on The Basis Point’s new logo and hopes he’s doing the right thing. Logo v2 kicks off our 2nd year of translating Ben and the rest for those who don’t study markets daily. We’ve fine-tuned the logo so it’s easier to tell what it is: the mathematical symbol for a basis point. [...]

Green Toilet Paper: 1 of JWT’s 100 Things To Watch In 2011

Most people don’t actually watch their toilet paper, but Kimberly-Clark ranked 94 on JWT’s 100 Things to Watch In 2011 because they’re rolling out tubeless toilet paper to go green—this and 99 other things to watch below.

4 Movie Energy Drinks That Should Be Real: Brawndo, Booty Sweat, Minotaur, Chernobly

My ops man JW at work is a fan of energy drinks and he’s been through them all: Monster became 5 Hour Energy which became Red Bull which became Redline, which is when he started shaking in the afternoons. So he backed it down to some ‘healthy’ gimmick where you twist the cap one way [...]

Henry Blodget’s Next Step In Media Mogul Master Plan: Take Reins At Yahoo, Buy All Top Category Blogs

Back in March, I presented 3 reasons why Henry Blodget would become the next media mogul, and my theory wasn’t based on him being a top content producer, it was because he is building a top platform. Fast forward to today, when Blodget officially shared his master plan: Yahoo buys his Business Insider website, promotes [...]

 
Processing your request...

 

 

Professional Basis Login

 

|

Retrieve Your Login Information

Please enter the email address associated with your Professional Basis account. Your login information will be sent at that address.

|