Henry Blodget’s Team Explains Facebook $1b Revenues In 27 Words
The Business Insider, besides being a good blog run by former Merrill internet stock analyst Henry Blodget, also has a separate research arm called TBI Research. Melding media company with internet/media industry analysis company is a smart business model because it increases revenues without needing to be regulated (much like industry analysis firms such as Gartner and Forrester), and even more interesting since extreme internet stock analysis caused regulators to ban Blodget from the securities industry in 2003, and media has brought him back to prominence. Anyway, here’s TBI’s analysis (and support) of Facebook’s projected $1b revenues in 27 words:
Facebook’s scale makes a Facebook Page the best landing page for brands advertising on the Internet. Facebook ads are the best at driving traffic to Facebook Pages.