Malcolm Gladwell

Coolness, Part 2

On Monday high net worth marketer April Rudin told her Twitter followers “for the epitome of coolness, follow @thebasispoint” and I responded with “Tx April! but now I’m worried: coolness is gone once found.” But she held the line with: “coolness is eternal.” It prompted me to dig up some coolness writings I’d done many

Average U.S. 3yr Old Can Recognize 100 Brands

This week’s Economist has a good review of Martin Lindstrom’s new book on branding. Lindstrom has run brands like McDonald’s, Procter & Gamble and Microsoft. Good tidbits in the article (linked below), and you can click the picture if you want to check out the book in more detail. The stat that stuck with me