Scottrade

Is The A-Hole Broker In Scottrade’s New Ads A Scottrade Broker? (updated)

We love the new Scottrade ads featuring a self-centered limo and yacht dwelling stock broker. They’re hilarious because they capture the broker stereotype flawlessly. But this is a big change from how we felt about their long-running previous campaign where their CEO Rodger Riney was espousing discounts, service, and frugality from a helicopter. While these