The Basis Point Is Open For Business

To all of my family, friends, partners, readers, and followers:

I’m thrilled to announce I’ve stepped off the corporate path to focus full time building The Basis Point into a consumer finance media site and brand positioning consultantcy for financial technology and real estate companies.

The Basis Point has served me well as a personal brand for 10+ years, landing me big jobs, consulting partnerships, and countless great friends. I haven’t had the courage to pursue it full time without a safety net until now. Three things have changed that:

1. Most legit consumer finance content continues to disappear behind paywalls. This is unfair to people who need reliable, no-bullsh*t commentary on all financial and real estate issues impacting their lives. The Basis Point has served this purpose since day one, and now we’ll see how far it can be taken as a free resource to help people make better financial decisions.

2. Rapid tech advancement is causing lending, banking, real estate, and all other consumer financial services to converge, and this creates huge brand identity challenges for startups and incumbents alike. I discuss this convergence often (examples here and here) and companies must think more carefully than ever about positioning. Brands must be scalable to keep growth and pivot options open as this disruptive convergence trend plays out. The Basis Point advises companies on how to do this right, so please get in touch.

3. Traditional PR is dying a slow death in the social era, and traditional advertising with huge media buys is often too expensive or ineffective at storytelling and brand building. Financial companies must tell stories a truly creative way to relate credibly to consumers. The Basis Point collaborates with financial and real estate companies to do this right, so let’s work together to tell your story.

I appreciate you following along as The Basis Point strives to educate, entertain, lift up great ideas, and contribute more than ever to serving consumers as a member of the financial community. I’ll be shouting out many individuals in new posts over the coming weeks, and I intend to make this a very public entrepreneurial adventure. I will openly share all the bumps and bruises along the way so maybe you, or someone you know, will end up better for it.

Now back to the grind. More cool announcements shortly…

Respect,
Julian