Here’s my top work-related New Year’s resolution for 2020: write 366 straight days, starting with yesterday’s Nights, Weekends & 3 Phases of Success.
It’s still holiday quiet period so I’m writing some work/life stuff now.
But stay tuned, my signature deep-but-readable fintech, banking, real estate flow will return better than ever.
It’ll return later today in fact.
Because “today” is my theme for 2020. I must be productive today.
Not yesterday, not tomorrow. Today.
Why? A few reasons.
First, writing the basis of the work I do advising banks, fintechs, lenders, and real estate firms. It’s how I research, interpret, and simplify technical topics.
Second, speed is a necessity and daily practice is the only way go get faster at clear, accurate analysis. I get asked all the time how long my great posts took to write. Truth: the great ones can take days. But I’ve also done many in minutes. The 2020 goal is minutes.
Third, no excuses. In 2019, I rationalized that revenue comes before writing. But in 2020, I want writing (and its associated research and analysis) to be the basis of revenue generating activities.
Below are solutions to my 7 go-to excuses, so I can look at this on weak days in 2020.
Writing Excuse 1: This Will Create Risk
The Basis Point must maintain credibility with audience, customers, and media syndication partners. I froze up Q4 because a giant syndication partner doesn’t want posts like the one I’m writing now. So I created a way to exclude these from the feed. I also freeze up when I think industry players or readers might perceive bias. But I always find a way to make each piece work. I can’t explain how to get it right, I can only show you. Hence the resolution of just writing more.
Writing Excuse 2: Client Work Comes First
Capacity is everyone’s biggest problem. I’ve said The Basis Point is the hub and compass of my professional life, and I must double down on that in 2020. The more work I do here, the easier my client work is. Everything here is a warm up for client work, and no time here is wasted time.
Writing Excuse 3: I’ll Hold This Till Timing Is Right
I always hold off writing/finishing pieces because of news cycle, site order, or attention-getting strategy reasons. My strong sense of timing is a strength that’s turned into a weakness. And my obsession with site order is a joke. Nobody cares about the order of posts like I think they do. I must write stuff as I have the ideas, and publicize posts again whenever timing reasons become relevant. Which goes to another weakness: I’m a terrible promoter. Also must solve that.
Writing Excuse 4: This Can’t Publish Without Artwork
I’ve been militaristic on this one to a fault. But one positive is that I developed an arsenal of branded content franchises in 2019, which means every post can have an art element even if it’s not original art I do with our creative director Dennis. So I have no “but I need art” excuses left in 2020.
Writing Excuse 5: I Must Perfect Post SEO First
I learned in 2019 that ignoring SEO for the sake of speed was a huge mistake. So I started to take it seriously (using Yoast) at the post level, and I get obsessed with obtaining green lights for both SEO and readability. The SEO discipline is useful, but I need to chill on readability. I think following a machine algo on readability can strip voice. And it definitely wastes time.
Writing Excuse 5: WordPress Is Bugging
All my WordPress is custom thanks to my developer Alex. But all custom jobs need tinkering. Yesterday while we were working on some newsletter functionality (yes a newsletter is finally coming 2020!), it broke how I like to write. I had to use visual instead of text editor. No big deal for most. But I paused until it was fixed because I found it too distracting. Must learn to live with such distractions.
Writing Excuse 7: I’m Traveling
I travel all the time and I hate writing on planes. Spotty plane connectivity is excruciating and exhausting. I need to get over this immediately. For now, I’m going to experiment with writing offline.
If you have suggestions on this last one, I need help here!!!
Hope this helps you as well.