Here’s a great piece from the NAR Research team about how cash buyers influence home sales in America, and the growing influence of companies like Opendoor, Zillow and others who buy your home instantly. This is a compelling consumer proposition, but it also means these orgs are often buying homes with cash, which means individuals are competing with this in the marketplace. This piece is a good breakdown of how it all works, and how it impacts the market. Please comment below or reach out with questions.
A preference for cash sales has increased in a market where buyers are competing to make the best offer. Instant buyers or iBuyers and fintech companies are increasingly stepping into the market, not only making cash offers for their own account but also providing cash financing for buyers.
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