THE BASIS POINT

Great rundown from Discord creative team on just how much detail goes into building a brand

Most of the time, you’ll see old Clyde within a rounded rectangle chat bubble. Technically, being inside this bubble is Clyde’s “home”. Whether it’s on our website, within a profile icon on our social pages, or inside the app icon on your computer or mobile device, Clyde was always “in” something, like a hamster stuck in a rolling ball.

Only the most eagle-eyed may notice, but the old logo was horizontally asymmetrical — something our Design Team’s been waiting years to fix. Small details such as “Clyde lives within a bubble” and “not symmetrical” can be deceivingly restrictive when creating new interface elements, art assets, and even merch items.

So, we took a step back and thought to ourselves: How can we give Clyde a refresh without going too crazy? And what makes Clyde, well… Clyde? It took a while for us to land in a good place — people around the world are already familiar with the Discord logo, so we can’t have them wake up one day seeing something weird like a banana as our icon.

Below is a preview of all the ideas and experimentation we went through when determining how Clyde should look. We went from lots of circular shapes to what’s basically a 🙂 and eventually refining the more squared-off shape that you’re seeing today.

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Great rundown from Discord creative team on just how much detail goes into building a brand

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