Marketing Madness: ‘Swissness’ laws ban Toblerone chocolate from using Matterhorn logo
Marketing story of the week! A forced rebrand of the iconic Toblerone mark as U.S. owner Mondelez moves some production to Slovakia.
It seems the chocolate itself — also in the shape of the Matterhorn — doesn’t need to be reshaped. As any fellow chocolate lover knows, the triangles are the whole joy of a Toblerone.
The question is: will chocolate fans even notice or care? Admittedly, if I didn’t see this, I wouldn’t have noticed.
Toblerone bars aren't all made in Switzerland anymore, so they made the brand ditch its logo and tagline. Milk-based products claiming they're Swiss must be made entirely in Switzerland.
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Check It Out:
– Toblerone chocolate to cut iconic Matterhorn logo from packaging due to 'Swissness' laws