THE BASIS POINT

Two-thirds of Amazon Prime customers would try banking with Amazon

 
 

Bain asked 6000 U.S. consumers if Amazon launched a free online bank account that came with 2 percent cash back on all Amazon purchases, would they try it?

Bain asked 6000 U.S. consumers if Amazon launched a free online bank account that came with 2 percent cash back on all Amazon purchases, would they try it?

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Two-thirds of Amazon Prime customers would try banking with Amazon

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