About

THE BASIS POINT®
The Basis Point is a sales & brand strategy consultancy for fintech & real estate companies, and a way cool finance news site. We curate and analyze the noisy personal finance, real estate, and fintech web to give you what you need in a voice you can relate to. We also advise the most innovative companies in this space.

We’re here publishing everyday for consumers, investors, and all fellow students of lending, real estate, fintech, sales, leadership, work, and pop culture.

JULIAN HEBRON
I am a consumer finance pro who’s proudly served in executive sales and marketing roles with UBS, Wells Fargo, loanDepot, and LendUS/RPM Mortgage over the last 20 years. I founded The Basis Point 10 years ago as a sales & brand strategy consultancy for fintech & real estate companies, and a news site to cut through the clutter.

See my full profile here, and please reach out to learn how The Basis Point can help your company.

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The Basis Point contains opinions, not recommendations. Please chime in when you see mistakes, and see Terms & Conditions page for a full disclaimer.