About

THE BASIS POINT®
The Basis Point is a sales & marketing strategy consultancy for consumer finance & real estate firms, and a way cool finance news site. We curate and analyze the noisy personal finance, real estate, and technology web to give you what you need in a voice you can relate to. We also advise the most innovative companies in this space on their most important and complex issues.

We’re here publishing everyday for consumers, investors, and all fellow students of lending, real estate, fintech, sales, leadership, work, and pop culture.

FOUNDER JULIAN HEBRON
I am a consumer finance pro who’s proudly served in executive sales and marketing roles with UBS, Wells Fargo, loanDepot, and LendUS/RPM Mortgage over the last 20 years. I founded The Basis Point 10 years ago as a sales & marketing strategy consultancy for consumer finance & real estate firms, and a news site to cut through the clutter.

See my full profile here, and please reach out to learn how The Basis Point can help your company.

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The Basis Point contains opinions, not recommendations. Please chime in when you see mistakes, and see Terms & Conditions page for a full disclaimer.