Consulting & Media For A Disruptive Era

About The Basis Point

The Basis Point® helps you get housing, borrowing, and money stuff — and we help banks, lenders, and fintechs get you. Our media brand cuts through the personal finance, real estate, and fintech clutter to give you smart, usable intel in a voice that doesn't suck. And our strategy consultancy advises top companies in this space.

We publish content daily for consumers, industry pros, investors, and all fellow students of lending, real estate, banking, and fintech. We also come strong with sales, marketing, leadership, work, and pop culture threads. And we try hard to highlight and link to great content on all of these topics.

Make Our Audience Yours

Advertising on The Basis Point is super fast and affordable. Already have great content about your brand, vision, and customers? Let's connect to publish it across The Basis Point platforms today. Need to create great content? Let's collab on original storytelling with your brand.

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Our Consulting Capabilities

Brand Positioning & GTM

Identify, clarify, and articulate company and/or product vision, positioning, branding, and go-to-market strategy.

Content Creation

We help you clarify your voice, own your story, and dominate industry narratives across owned, earned, and paid channels. And, yes, we create the content.

Creative Direction

Design and creative services to support scale or project-level acquisition, demand generation, and GTM strategies.

See All Capabilites

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About The Basis Point Founder Julian Hebron

Julian is a consumer finance pro who’s served in executive sales and marketing roles with UBS, Wells Fargo, loanDepot, and LendUS/RPM Mortgage over the last two decades. He founded The Basis Point® in 2008 as a sales & marketing strategy consultancy for consumer finance & real estate firms, and an industry-insider media brand to help people discern trend from noise.

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