About

THE BASIS POINT®
The Basis Point® helps you get housing, borrowing & money stuff — and helps banks, lenders & fintechs get you. Our media brand cuts through the personal finance, real estate, and fintech clutter to give you smart, usable intel in a voice that doesn’t suck. And our strategy consultancy advises top companies in this space.

We publish content daily for consumers, industry pros, investors, and all fellow students of lending, real estate, banking, and fintech. We also come strong with sales, marketing, leadership, work, and pop culture threads.

Please email us at editor@thebasispoint.com — we’d love to hear what housing, banking, fintech issues you care about most.

FOUNDER JULIAN HEBRON
Julian is a consumer finance pro who’s served in executive sales and marketing roles with UBS, Wells Fargo, loanDepot, and LendUS/RPM Mortgage over the last 2 decades. He founded The Basis Point in 2008 as a sales & marketing strategy consultancy for consumer finance & real estate firms, and an industry-insider media brand to help people discern trend from noise.

See his full profile here, and please reach out to learn how The Basis Point can help your company.

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The Basis Point contains opinions, not recommendations. Please chime in when you see mistakes, and see Terms & Conditions page for a full disclaimer.