MetLife

Branding 101 For Buyer Of MetLife’s Mortgage Unit

MetLife’s mortgage division is up for sale and PNC seems to be one of the potential purchasers. There are even marketing pieces about it. Many banks and mortgage companies are searching for merger or acquisition candidates. But what is the best branding strategy in a merger? In any merger, there are 5 choices on what

Branding 101 For Buyer Of MetLife’s Mortgage Unit

MetLife’s mortgage division is up for sale and PNC seems to be one of the potential purchasers. There are even marketing pieces about it. Many banks and mortgage companies are searching for merger or acquisition candidates. But what is the best branding strategy in a merger? In any merger, there are 5 choices on what

MetLife Exiting Mortgage Business: My Advice To Their Loan Agents

Last week MetLife said they’re exiting the mortgage business. It’s big news in the retail loan origination world, so I thought I’d share how it impacts me as a mortgage banker and offer some advice to MetLife loan agents. This move is a bit surprising since MetLife didn’t make a major push in residential mortgages

Summary of Mortgage Bankers Conference

One of the questions that folks in the mortgage conference hallways were asking was, “With BofA leaving correspondent, is someone like Chase going to be next?” There is a big difference between hallway chatter and Bloomberg headlines like “MetLife May Sell Mortgage Business.” Here’s the gist: Chief Executive Officer Steven Kandarian, who took the job

Summary of Mortgage Bankers Conference

One of the questions that folks in the mortgage conference hallways were asking was, “With BofA leaving correspondent, is someone like Chase going to be next?” There is a big difference between hallway chatter and Bloomberg headlines like “MetLife May Sell Mortgage Business.” Here’s the gist: Chief Executive Officer Steven Kandarian, who took the job