THE BASIS POINT

Creator Middle Class Update: YouTube ecosystem equal to 345k full time U.S. jobs, and 2m creators made $30b since 2019

Over 2m creators participate in YouTube’s partner program globally, and they’ve paid creators $30 billion since 2019. They say the YouTube ecosystem supported the equivalent of 345,000 U.S. jobs in 2019 alone.

This is a strong proof point on how independent creators can make real livings, and how a middle class is emerging in the creator economy. There have been a bunch of media stories on this today but here is the source blog straight from YouTube’s chief product officer Neal Mohan.

As we cross the milestone of two million creators in our monetization program, we’re bringing you behind the scenes of our efforts.

[Editor’s Note: this post includes a link to a post a few weeks ago about 10 ways to monetize on YouTube.]

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Creator Middle Class Update: YouTube ecosystem equal to 345k full time U.S. jobs, and 2m creators made $30b since 2019

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