THE BASIS POINT

If U.S. ad revenue is same (percent of GDP) for decades, why is Big Tech blaming ‘macro’ for ad revenue meltdown?

 
U S Ad Spending As A Percent Of Gdp 1925 2015
 

Professor Galloway breaks down how Apple and TikTok are eating digital ad space … for now

Professor Galloway breaks down how Apple and TikTok are eating digital ad space … for now

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