Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google’s own data

Nearly Half Of Gen Z Is Using Tiktok And Instagram For Search Instead Of Google According To Googles Own Data

A Google executive said the company’s data shows TikTok and Instagram are a threat to Google Search with Gen Z, and Google is working to keep up.

A Google executive said the company's data shows TikTok and Instagram are a threat to Google Search with Gen Z, and Google is working to keep up.

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– Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own data