THE BASIS POINT

Why people will happily spend $4k on Apple Vision Pro and Apple brand cred will only grow

 
Why People Will Happily Spend 4k On Apple Vision Pro And Apple Brand Cred Will Only Grow Featured Image
 
Here’s a good take on why people will gladly spend $4k on Apple’s face computer today, and how the price will come down soon after

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Apple's absurd price tag for the Vision Pro is part of a brilliant and proven strategy

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