Why Square Acquired Afterpay For $29 Billion: Merchant And CashApp User Acquisition. The ‘buy now, pay later’ capability was the least important part of the deal.

Payments fintech Square announced its intention to acquire Buy Now, Pay Later (BNPL) firm Afterpay for $29 billion. BNPL was the least important part of the deal.

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– Why Square Acquired Afterpay For $29 Billion: Merchant And CashApp User Acquisition. The ‘buy now, pay later’ capability was the least important part of the deal.