Some pop culture moments are undeniable and Whole Foods Parking Lot is one of them.
Since being posted on YouTube June 11, it’s gotten 3,350,833 views. Granted, I alone count for 50 or more. But still, the video’s view count speaks for itself.
Here’s what I said in June: “Priceless video on pricey food culture. Legit music too.”
To this I’ll just add three quick reasons why it’s the best viral video of 2011:
(1) There’s no other pop culture bit that captures yuppie first world problems (and accompanying inner monologue) better, (2) Its genius lies in simultaneously ripping and supporting Whole Foods with dead-on knowledge of the food chain and its clientele, and (3) first-ever rap video with DJ scratching in the back of a Prius.
The video was done by Fog & Smog films, a creative crew from LA and the SF Bay Area. They’ve done two other videos since that are both good, plus an ad for Hyundai. Well deserved success, and I hope this crew has more big wins.
And now for their main attraction: