Jeffrey Gottfried at Pew Research has some good data on which social media platforms are the most used in 2024.
With 83% of adults using YouTube, and TikTok growing so fast since 2021, we’re reminded how much everyone loves video.
I was surprised to see LinkedIn so sixth on the ranking list with 30% of adults using it.
The full post linked below shows growth charts for each platform.
Also here’s one key excerpted chart that shows social site usage across a number of demographics.
Great data from Jeffrey and team at Pew Research.
Pew Research says YouTube and Facebook are by far the most used social sites, but TikTok has grown a lot: 33% use it in 2024 now vs. 21% in 2021.
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