I’ll Sleep When I’m Rich (a word on mental health startups)


I'll sleep when I'm rich - a word on sleep and mental health startups

A few Points on the economics of waking up early and often. Or to be more specific, a few Points on sleep and mental health startups.


– I used to hate early rising weekend world beaters.

– Now I’m one of them, and I love it.

– So this weekend morning, I apologize to all early rising world beaters for my former cynicism.

– But that doesn’t mean new cynicism doesn’t rise.

– The pre-pandemic Silicon Valley was solving sleep and mental health, and we can be sure that pandemic anxiety will drive this forward.

– We’ll soon wake up to sleep startups worth billions. Check this out:

First, close the blackout blinds in your bedroom. Eat dinner at 4pm, and do not eat or drink anything after 6pm. Put on your blue-light blocking glasses at 8pm. Set your bedroom temperature to 67ºF (19.4ºC) and your electric blanket to 69.8ºF (21ºC). At 8:45pm, meditate for five to ten minutes. Switch on your deep-wave sound machine. Put on your Oura sleep-tracking ring. You are now, finally, ready for slumber. This may all sound a bit over the top. But this is the “sleep hygiene” routine described in a recent blog post by Bryan Johnson, who sold his previous company to eBay for $800m and is now chief executive of Kernel, a startup developing brain-computer interfaces. He admits that his sleep routine has “decimated my social life”, and that his partner sleeps in a different room, but says all this trouble is worth it, because it has boosted his level of “deep sleep” by as much as 157%. He has bought Oura rings for all his employees.

– GTFO. This is a quintessential rich people solution searching for a problem.


– But I’ll be wrong in the end because the sleep tech market was $58b in 2014 and will grow to $81b by next year.

– And that’s to say nothing of the mental health startups that will be worth billions as COVID and toxic politics wreck our equanimity.

– The 25/8 work culture Silicon Valley created is the disease, and now it’ll get richer being the cure.

– That’s both the cynic and pragmatist in me.

– Because that’s how this will play out.

– Smart people lose tons of sleep getting rich, then when they have enough money to have enough time to rest and think, they find brilliant ways to market what we all want most: enough time to rest and think about ways to get enough money.

– Circle of life.

– Sweet unicorn dreams… stay woke on the investment ideas.

– And comment below if any of these mental health startups have helped you.

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