Linkage: Get Free Avocado Toast With Your Mortgage
SoFi wins the marketing day today with their announcement of a promo where they’ll send avocado toast to borrowers who close a mortgage with them in July. This is a play on the fact that some have said millennials can’t afford homes because they’re too busy spending money on frivolous things like avocado toast. That’s crap, and SoFi nailed it, so leading off with that link today. Then a bunch of other good reads as well.
Stories I Recommend Today
- SoFi is offering avocado toast for buying a home - Yes, really(blog.sofi.com)
- Big data tells mortgage traders more about you than you might want(bloomberg.com)
- Be good, just not too good - favorite read of the week(thereformedbroker.com)
- Letter from fintech godfather Ron Suber on why he's stepping down(lendacademy.com)
- Best investing presentation you'll read this year - my fave is slide 17(ritholtz.com)
- Wealthy buyers ease off, causing mortgage applications to drop(cnbc.com)
- The 20% down mortgage is dead - good headline, but not totally true(ajc.com)