THE BASIS POINT

Linkage: Get Free Avocado Toast With Your Mortgage

SoFi wins the marketing day today with their announcement of a promo where they’ll send avocado toast to borrowers who close a mortgage with them in July. This is a play on the fact that some have said millennials can’t afford homes because they’re too busy spending money on frivolous things like avocado toast. That’s crap, and SoFi nailed it, so leading off with that link today. Then a bunch of other good reads as well.

 

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