Quote of the day from Movement Mortgage and Movement Bank founder Casey Crawford.
We try not to let people use their houses like piggy banks.
This is from a HousingWire cover story featuring Crawford, and you can use the link below to head over to HousingWire to read the full quote. It’s about how Movement don’t focus on giving their salesforce mortgage refinance leads, and targets marketing dollars onto home purchase mortgages. The full quote is good, but the single sentence is most powerful because it instills an advisory mindset rather than a sales mindset.