Snowbird Ski Resort Marketing Team Flips Script On Bad Reviews

I just got my latest Ski Magazine, and this ad was in it. A stunning, perfect skiing shot with a one star review from a hater. So brilliant by Snowbird marketing director Dave Amirault to flip the script on those projecting their whims on social media. When I was researching it, I learned Snowbird has a whole “one star” campaign going since September, and below is a good link from AdWeek on the campaign. Also adding a story about how other business flip the script on bad reviews, often winning those detractors over in the end.
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Reference:
–This Ski Resort Turned 1 Star Review Into 5 Star Ad Campaign (AdWeek)

–Businesses turn bad reviews into comedy, and marketing gold