The Basis Point creative director & beloved friend Dennis Pettigrew dies unexpectedly

To all Basis Pointers, I have awful news and a request for help. The Basis Point team has suffered an unfathomable loss with the untimely death of our creative director and beloved friend Dennis Pettigrew.

I had the privilege of working with Dennis since 2002, and we’ve been of one mind artistically since, from early entrepreneurial and customer projects to the creation of The Basis Point brand in 2008, to the many brands we’ve created and run for partners and customers over these decades.

I often call our TBP team a band, and while we all push ourselves as multi-instrumentalists, Dennis at his core was our drummer, keeping our pace, rhythm, and tonally-perfect cool.

The Basis Point is a collective that brings intelligent originality to otherwise dry housing, banking, and fintech worlds, and Dennis’ artistic voice will forever echo like a thundering John Bonham drum solo in our hearts, minds, and sensibilities.

The Basis Point team will need some time to grieve and regroup with our broader collective, so I ask for patience from everyone in our community.

And with a totally broken heart, I humbly ask if you can support Dennis’ wife and 3 young children who urgently need financial assistance since he was the family’s primary provider.

I hope you can please contribute to their GoFundMe (no matter the amount), and share this donation link so we can increase this support during a very trying time.

Love and respect to all of you.

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PLEASE DONATE TO DENNIS’ FAMILY HERE:

– Fundraiser for family of our beloved friend Dennis Pettigrew