THE BASIS POINT

Un-Smart QOTD: Brandversation™ – It’s not just talk™

Brandversation™ – It’s not just talk™ … This was sent to me anonymously and definitely wins un-smart quote of the day because of its desperate attempt to sound smart. The irony is that this is ALL talk, especially when you read the full definition below. Is it just me, or does this explain nothing about what this company* does?

*To the company: my apologies in advance. If you read anything I write, including branding-related topics (tags below), you’ll see I’m not an a-hole. I was just ribbing you because that definition fails to describe your brand. Not good if you’re a branding company.