THE BASIS POINT

What It’s Like To Be The First In Your Family To Ever Own A Home: VIDEO

 
 

This is a truly moving video via my friend Jessica Manna at Home.com. It’s a first person account of what it’s like to be the first person in your family to own a home.

When you’re really close to the lending and housing world — even in a role where you’re helping people buy and finance homes everyday — you can forget how meaningful the endgame is to people.

Home means everything to all of us, regardless of whatever front we may put up. This video truly captures it, and is also a testament to the positive impact of no-bullshit marketing.

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Reference:

What It’s Like To Be The First In Your Family To Ever Own A Home: VIDEO

 

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