Zillow just put up a huge dataset on the state of renters in 2021. Below are a few key stats, but the post linked below that has the entire dataset. This is interesting for renters and people who market to renters.
The typical U.S. renter who moved in the last year is 33 years old, never married, has at least some college education, and is most likely to live in the South.
Most renters (53%) live in an apartment building.
The typical rental home has 2 bedrooms, 2 baths, and is 500-599 square feet.
Most renters (63%) moved from a previous rental.
Typical renters submitted 2 applications at a fee of $50.
Most renters (88%) reported paying a security deposit of around $700.
70% of renters say they’re considering moving again within 3 years.
71% of renters say a life event influenced their decision to move. Family size, new job, working remotely more often, and rental increases are the 4 biggest reasons for moves.
71% of renters are more likely to view a home in person if the listing includes a floor plan they like.
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