BusinessInsider just posted a good roundup of Black Friday holiday shopping stats from David Bodamer, chief editor since 2006 of Retail Traffic, a retail real estate trade magazine. Below are his quick summaries of data from core reports along with links to original reports. Bodamer’s full post also has highlights from each report and some commentary on Black Friday media coverage. There will be plenty more chatter on Black Friday and Cyber Monday this week, and then again when November’s Retail Sales figures are released on December 14.
ShopperTrack reported that retail spending increased 0.3 percent over 2010 while traffic was up 2.2 percent.
Planalytics reported that Black Friday Weekend was the coldest in three years, which helped boost the figures.
The National Retail Federation reported that 212 million shoppers visited stores and websites over Black Friday weekend*, up from 195 million last year. People also spent more, with the average shopper this weekend spending $365.34, up from last year’s $343.31. Total spending reached an estimated $45.0 billion.
ComScore reported that online sales on Friday amounted to $648 million, up 9 percent from a year ago while online spending in general is up 13 percent for the season so far.
Business Insider performed its own look at the numbers on Friday. it looks at much of the same data I have cited above, but also takes a deeper look at some online sales metrics and some winners and losers among retailers.