Technology continues to reinvent financial services at a rapid pace. Consumers always win with innovation because innovation just enhances the way finance companies serve them. But in finance, the human touch is still critical even with all of the new technology, and the best companies are finding ways to blend smart human advice with digital simplicity. Here’s part one of an interview I did with Dave Savage, CEO of lender software firm MortgageCoach on how lenders can avoid tech disruption and keep customers happy as countless new startups enter the lending space. This is part 1 of 2 focused on what the innovation wave means for loan officers in the U.S. Part 2 is coming next Tuesday, June 26 and will focus on how technology is impacting companies and the broader lending and consumer finance industries.