THE BASIS POINT

Can you spot the changes in new Porsche logo?

 
 

Our creative director Dennis said this about Porsche “redesigning” its logo:

“When are people going to stop calling it a ‘redesign’? ‘Very slightly updated’ would be a better description.”

I agree, but offer 2 nuances:

1. I do think the carbon-like honeycomb in red sections is pretty badass.

2. A subtle Porsche logo refinement is on brand for a brand that nails subtleties.

My first remark above caused Dennis to revise his labeling of Porsche’s logo refinement to:

“Very slightly updated but with badass carbon-like honeycomb.” 😂

Can you spot the other changes in new Porsche logo?

o/ooo

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Reference:

Porsche Reveals Its Newest Redesign of Iconic Logo

 

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