Our creative director Dennis said this about Porsche “redesigning” its logo:
“When are people going to stop calling it a ‘redesign’? ‘Very slightly updated’ would be a better description.”
I agree, but offer 2 nuances:
1. I do think the carbon-like honeycomb in red sections is pretty badass.
2. A subtle Porsche logo refinement is on brand for a brand that nails subtleties.
My first remark above caused Dennis to revise his labeling of Porsche’s logo refinement to:
“Very slightly updated but with badass carbon-like honeycomb.” 😂
Can you spot the other changes in new Porsche logo?