THE BASIS POINT

Intuit Buys Mint.com For $170m

 

Intuit has agreed to buy Mint.com for $170m, which is a natural fit for both organizations. Over the past year, whenever I have recommended Mint.com to clients as a simple free way to organize their finances online, they say: “it sounds like Quicken.” They’re right, but my response always is: “Yes but it’s simpler because it’s all automated and you don’t have to so undyingly committed to it to get results.” Let’s just hope that holds true as Intuit gets ahold of it.

 

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