Today, federally required Mortgage disclosures make lenders look like they’re trying to hide fees. Fixing this is the CFPB’s first big test.
Archive for the ‘Open Letters’ Category
Hey Zillow & Vera Gibbons: Please Learn The Mortgage Business
Correcting a ‘no-cost refis are a scam’ article on Zillow.
Hey CNNMoney: Please Learn The Mortgage Business
Two days ago, CNNMoney ran this headline: The 4% Mortgage: Good Luck Getting One. I linked to it on my site and it was one of the most-clicked links of the week. So CNN gets credit for a good headline, but the story was full of misinformation. I have to guess by my site’s traffic [...]
Letter To My Son On His 3rd Birthday: Welcome To The Machine
Dear Z: Just like last year, I’m writing this letter nine days after your 3rd birthday. The last couple weeks with you starting pre-school have been a huge adjustment. Now I’m sitting here all showered and ready for work in the 6:00am hour, starting this letter, hoping I finish it before you wake up and [...]
The Basis Point: brought to you by Julian Hebron
No, that title isn’t a blatant search optimization tactic (though it can’t hurt). It’s a subject header to test TheBasisPoint’s new email machine. To all mail newsletter readers over the years: I want thank you, and let you know that me and my amazing team will now bring you market commentary using TheBasisPoint and its [...]
Hey Trulia, why don’t you let users import blogs?
Hey Trulia, I’ve attempted to run a blog on your site but throwing in the towel as of today. At least until you let users import blogs. Is there any reason why you wouldn’t allow that? Your users are housing professionals who are producing massive volumes of great content daily, and I’m not alone when [...]
Letter To My Son On His 2nd Birthday: Life Is All About Money (And Throwing Rocks)
Dear Z: I’m actually writing this birthday letter to you nine days after your 2nd birthday. What can I say, life is complex and I haven’t had time until now. But I’m eternally grateful to you for reminding me that life can be simple. Like you learning about coins. Clearly a simple concept to you [...]
Hey Scottrade Actor Chad Ridgeway: New Ads Soon? Don’t Leave Me Hanging…Chad (VIDEOS)
Dear Chad: I wanted to say thanks for the follow on Twitter last week. I fully appreciate all of my early @TheBasisPoint followers, but your follow hit me right in the feelings. I think it’s because of your phrases like “it hurt me too, right in the feelings,” and because of the epic pinky ring [...]
Open Letter To ‘Kick Ass’ Movie Producers: Here’s How It’s Really Done
To The Makers of ‘Kick Ass’: Saw your movie Kick Ass topped Friday box office. That’s great for you. The movie’s title does indeed do what it says, but not as much as the title from this mock Beavis & Butthead movie poster we unearthed.
Open Letter To FoxBusiness’ Cody Willard: Keep Your Hair Short Dude, The UPS ‘Lady Wig’ Guy Era Is Over
Dear Cody: I checked into your Happy Hour show yesterday on FoxBusiness and saw you cut your hair. I’m writing to say: good choice and keep it short. I know you’re a rocker by night and all that, but you were looking eerily like the UPS guy (a side-by-side visual aid provided here), and as [...]

