THE BASIS POINT

The Basis Point’s Best Artwork: June 2019

Welcome to The Basis Point’s June 2019 celebration of our art, which is led by our creative Director Dennis Pettigrew and tells our stories as much as our writing, faces, and voices. With me in London/Europe for the summer expanding our business, our coverage is going global and we continue to refine our art game. Here are a few highlights from the past month.

10 THINGS I LEARNED LISTENING TO RAP CAVIAR ON SPOTIFY THIS SPRING 2019

“Things I Learned Listening To Rap Caviar” started as a joke last summer and because I get asked about these posts more than any others when I’m on the road, I decided to do it quarterly. Hip hop IS money and entrepreneurial culture, and it’ll always have a place in The Basis Point’s coverage of Money, Work, and Life. Click image above to see why this quarter I declared Middle Child by J Cole best rap song of 2019. And of course the post image is him from the Middle Child video.

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WHY GOOGLE PULLED THE PLUG ON BECOMING A BANK, FOR NOW

The future of money and banking is upon us. All Big Tech firms are in some way involved with taking over our financial lives. Apple partnered with Goldman Sachs on credit cards. T Mobile launched a bank. Facebook is going to replace money as we’ve known it globally for centuries. And that was all just in the past 3 months. So when Google decided not to become a bank — for now — because they did’t like how complex the regs looked, it caught our eye. And we decided to design the Google Bank anyway since it’s an inevitability. Don’t miss graffiti tag on said bank: another icon in the making.

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3 WAYS TO ‘CRUSH IT’ WITHOUT BEING AN ASSHOLE

We teased 25/8, our State of Work brand, a few months back, also as a joke at first. Everyone is always Crushing It, working 25/8, building empires. But two things happened as I was parodying this nonstop work culture: (1) I realized our team and I are not immune to this culture — nobody is. (2) It’s not just work culture, real-time connectivity means there’s no longer a work/life line. It’s just an infinite loop we must embrace in our own way or we will go insane, get left behind, or both. Hence the sideways infinity 8 on that mythical 8th day where your brain must live to remain above all this chaos.

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IF SUNTRUST & BB&T’S NEW POST-MERGER BRAND TRUIST WAS A STARTUP BANK, WOULD YOU HATE IT LESS?

We have 2 rules about artwork at The Basis Point: (1) every post must have art, and (2) unaltered stock images are banned because this is the modern equivalent of clip art, and sites that mail it in with clip art are indistinguishable from each other. If you’d like to test this theory, go to some finance and real estate sites that use generic stock images and put your thumb over the site logo. You’ll see the content, images, and headlines could literally be any site. This is unacceptable for our team. We craft every word and image, and hope to win each one of you one post at a time by doing this.

All this said, we needed a way to go faster, so Points was born. Beautiful artwork that’s branded to the author or sponsor company publishing it.

We quietly started posting rapid-fire Points on the state of money, homes, tech, work, life under the Points brand in May, but the feature started to get warmed up in June. Catch up on our reactions to news that matters to you in the Points archive.

Thanks to all you early followers. We’ll keep crafting and curating the money culture for you. And please tell us what you want to hear more about…