THE BASIS POINT
The 4 Stages Of Fintech Startups – lessons from Personal Capital rebranding
My hilarious homebuyer ads in The Onion: Halloween Edition
Street art king Banksy schools us on trademark defense
Linkage: your new sneakers, powered by Rocket Mortgage
Linkage: e-scooters so hot they’re catching fire, literally
If SunTrust & BB&T’s new post-merger brand Truist was a startup bank, would you hate it less?
Watch me smash this 4am smoothie. Then watch me crush my 25 hour day.
Spin Cycle: 6 PR pros every 1 journalist
San Francisco booze scientists disrupting 12-year-old whiskey with Glyph, a 24-hour-old whiskey – seriously
Will Quicken Loans just rebrand to Rocket Mortgage already?
LendIt Fintech 2019 Liveblog – Day 2
LendIt Fintech 2019 Liveblog – Day 1
The Basis Point’s Best Artwork: February 2019 edition
The Basis Point’s Best Artwork: January 2019 edition
What We Care About Most In Cars & Homes: Lessons From Detroit Auto Show
Linkage: Reformed Broker Josh Brown Edition
What do you want more from your lender, banker & insurer: Advice or Ease?
What State Farm’s ‘Robo Agent’ Ad Teaches Us About Customer Service In Lending & Banking
The Basis Point Is Open For Business
Linkage: These Cities Will Pay You To Move There
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