THE BASIS POINT

The Basis Point’s Best Artwork: April 2019

The Basis Point’s consumer financial literacy crusade picked up major steam last month as we dove into Big Banks getting their tech sh*t together, the emergence of Big Tech in our financial lives, and the blessings and curses of an economy and job market that force us to be on our game 25/8.

Our art game stepped up, too, and so here we present our monthly roundup of our favorite original images courtesy of our creative director Dennis Pettigrew.
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If every tech company is a bank now, which one can you trust?

THE POST:We’re realizing that Big Tech and Big Banks are getting closer than ever—and in the future, they might become one and the same. As this trend speeds up, you must treat any company offering you a financial product like a bank.

WHY WE LOVE THE ARTWORK: Tech companies crush banks on designing an easy experience, so we took that to its logical conclusion and designed a bank in the style of an Apple store. Who doesn’t love to hang at an Apple store? And don’t think Genius Bar wasn’t conjured as a brand that can scale into any other service. Do you want to deal with a genius on your finances or a branch employee?

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2 ways your friendly neighborhood Zillow can get you a mortgage

THE POST: Zillow is officially a lender. The tech company will now buy your home and make you a loan to buy your next one from their inventory. And if you don’t want to deal with just them, they’ll also hook you up with lenders and realtors in your neighborhood. This piece explains Zillow’s one-stop shop model.

WHY WE LOVE THE ARTWORK: While our friendly neighborhood Zillow office doesn’t exist IRL (yet!), Zillow does actually offer every service in their neon window lights. We’re proud of the storefront we designed for them, and not even mad it got tagged by a graffiti artist with a sick logo…

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Will Quicken Loans Just Rebrand To Rocket Mortgage Already?

THE POST: This a critical tutorial about how huge brands are built over time. It’s a must read for everyone who wants to know how companies win you over time and everyone who’s interested in the business of building brands. Quicken’s latest Rocket brand refresh is a classic American brand case study.

WHY WE LOVE THE ARTWORK: Part of building a scalable brand is building a logo that can be used in the broadest possible set of contexts. The post explains how the new Rocket logo is designed to do just that, and our artwork is a fan art rendition explaining how they could’ve dunked on their last NBA arena branding project. But it’s cool they didn’t. That’s what we’re here for.

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STAT FIGHT! Millennials make life choices out of order? Says who?!

THE POST: An out-of-touch report says millennials are doing life all wrong since many of us are having kids before buying a home. Well, you know what? It’s not 1950 anymore. Or maybe we millennials ARE doing things all wrong and we just like to complain. Let’s have a STAT FIGHT about it.

WHY WE LOVE THE ARTWORK:classic artwork, and this time we set our sights on the 1979 Al Pacino classic …And Justice For All. Nobody remembers that movie, but everyone remembers “I’m out of order? You’re out of order!” and this artwork plays on that. And, since everyone loves them some STAT FIGHT, get set … we’re about to punch a STAT FIGHT icon into your dome.

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WATCH & LOL: Zuckerbot coming for Zillow

THE POST: This post was inspired by a video sent to us by an industry insider who modeled it after our Facebook vs. Zillow piece. The video of Zuckerbot on Capitol Hill is a creepy/hilarious must see.

WHY WE LOVE THE ARTWORK:Zuck gets a lot of flack for being stiff, but 1.52 billion of us hang out on Facebook everyday, so we must remember the power he and Facebook have—so we rendered Zuck like the all-powerful Terminator. Is he a good or bad cyborg? Depends on how the Facebook sequels play out. We’ll keep watching it closely for you.

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Introducing… The Bank Of T-Mobile? Can you hear me now?

THE POST: Convergence of Big Tech and consumer finance is accelerating and this is a giant deal that will pour more fuel in the engine. Silicon Valley and Wall Street are becoming one, and you’ll start to see more and more financial products sold by non-financial institutions—but under the hood, there will be a regular ol’ bank.

WHY WE LOVE THE ARTWORK: As cool as it might be to not have to deal with a bank to do your banking, you’re still banking in the end. So if you bank with your cell carrier, are you giving them too much power over your life? This artwork is a warning on this topic that speaks for itself. Proceed with caution here.

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Watch me smash this 4am smoothie. Then watch me crush my 25 hour day.

THE POST: This post started out making a few jokes at the expense of social influencers. But it turned into an important primer on the 5 categories all of us fall into as workers in this entrepreneurial, gig economy era. This should provide inspiration to anyone trying to find their place in all this. And even social influencers get some love they so seek.

WHY WE LOVE THE ARTWORK: The art also started out as a joke ripping social influencers, but then we decided we really like the sideways infinity 8 in our 25/8 state of work concept. So look for more of this soon. 25/8 to infinity, yo…

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Reference:

The Basis Point’s Best Artwork—March 2019 (The Basis Point)

The Basis Point’s Best Artwork—February 2019 (The Basis Point)

The Basis Point’s Best Artwork—January 2019 (The Basis Point)